Case Studies – Effetto Larsen

Case studies

We have stories we could
tell. But we’ll let these stories speak for themselves.

Case Study

Leadership Development for Gedi Digital

Supporting the first and second lines through a complete path focusing on leadership development.

Brief

To support the first and second managerial lines of Gedi Digital in a complete path focusing on improving the teams’ leadership abilities.

Insight

The company was going through a transitional period which required the front lines of the organization to come together to develop and spread a cohesive and clear corporate culture. We created a path focused on engaging individuals on the theoretical and practical skills required for effective leadership.

Solution

An in-person and virtual seminar which used simulations and participatory activities to transform practices into habitual behaviors and to show Gedi Digital’s management team the importance of their role within the company.

Brief

To provide the tools to develop the ability to work in teams in order to foster collaboration and assistance to both internal and external clients.

Insight

We collected information on the training needs of participants and identified the best method to be able to foster cross-collaboration among members of the Institute’s staff.

Solution

An experiential workshop that incorporated both theoretical and practical moments during which groups got to develop tools and techniques that could be utilized in the professional workforce.

Case Study

Team Working Seminar for IEO

Supporting the staff of the European Institute of Oncology in team work.

Case Study

Public Speaking for NH Hotels

Developing and forming the next generation of NH Hotels General Managers.

The day dedicated to Pitching for our team of future General Managers was, as expected, a success. Certainly a sensitive topic, which requires putting oneself out there and the result does not always meet the expectations of the participants.

Matteo led our young talents through the key topics of Public Speaking, engaging them and allowing them to put themselves on the line in a protected context. The simulation was then a key element for experimentation in a dynamic of continuous feedback that consolidated areas of strength and brought out insights for reflection and improvement for the participants.

Chiara Chialant

Internal Communication & CSR Manager, NH Hotel Group

Brief

To help the future general managers of NH Hotels develop skills in communication and public speaking, focusing mainly on the pitches participants need to prepare at the end of their internal training program.

Insight

With the client, we identified focus areas ahead of sessions and asked the future GMs to prepare and present their projects with these topics in mind.

Solution

A meeting on effective communication and pitching during which we conducted exercises, provided feedback, and shared tips identifying the most effective strategies for achieving presentation objectives.

Chiara Chialant

Internal Communication & CSR Manager, NH Hotel Group

Brief

To work with staff members of Wella Italy to improve the communication and sales techniques used for products and customer services.

Insight

We analyzed Wella’s target audience, the salons’ organizational structure, and the past provided training to develop a tailored and easily replicable communication plan.

Solution

Participatory workshops which incorporated simulations and role play and integrated elements and techniques of strategic problem solving. Goals included developing communication skills to improve relationships with both external target audiences and provide effective strategies for team management when dealing with difficult situations with clients.

Case Study

Communication for Wella

Engaging staff to improve their communication skills.

Case Study

A Safe Space for FEM

Create a safe opportunity for discussion at a time of great change.

The Effetti Larsen way of working is striking because it puts the recipient of the project at the center; problems and solutions emerge based on the specificity of the context and relationship. It is a maieutic experience.

Although there is a deep openness to what happens during the practice, Matteo’s leadership never loses sight of the agreed goals. He is an invisible but strong guide who makes everyone feel free and safe.

Daria Bernardoni

Head of Innovation and FEM, GEDI Digital

Brief

Enable the team to express difficulties, conflicts and resistance with respect to the profound transformation of the company into a safe environment conducive to the development of trust and relationship.

Daria Bernardoni

Head of Innovation and FEM, GEDI Digital

Insight

We listened to the general management and HR, welcoming their views and checking their willingness to accommodate those of the rest of the team. We aligned on the need to leave room for the emotional dimension as well, and worked on a proposal capable of activating people on multiple fronts: cognitive, physical, emotional, and relational.

Solution

A day of work based on analogical language: games and exercises to gain concrete experience of organizational dynamics, metaphors to work on work climate and trust, spatial representations of roles and the organizational chart. Facilitation of discussion and debriefing moments, with creation of a concrete action plan on behaviors to be implemented. The day was described as "a real new beginning for our organization."

Case Study

Voci Sott'Acqua

A complete strategy that tells the story of a complicated disease.

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7000 followers online

1000 people involved

12 events

15 patient associations

Brief

To create a communication strategy to raise awareness of Idiopathic Pulmonary Fibrosis, a rare disease, while creating and strengthening relationships with patient associations.

Insight

Quite often, diseases are explained in an impersonal, negative, and scientific way. We strove to talk about these diseases in a new and positive way. Our team immediately agreed that we needed to revamp how these pathologies were told.

Solution

We reversed the point of view of the explanations, focusing on the people, rather than the disease itself, and helping them share strategies that have improved their quality of life. Through a symbiotic merging of communication and participatory activities, we created the largest and most active community in Italy on this disease and the third largest in the world.

Go to the page dedicated to this project

Case Study

Communication for Bicocca

Offering practical and effective tools for communication to the Master students at Bicocca in Milan.

Brief

To offer to Master students at Bicocca the tools to effectively and persuasively communicate in an engagement way while developing their own personal styles.

Insight

We collected information about the student’s previous training and their current needs in order to design a practical and useful seminar.

Solution

We created and provided feedback on participatory communication activities such as role plays and simulations, using lateral thinking and metaphors to develop engaging and effective communication styles.

Brief

To offer to medical professionals the communication tools needed to efficiently and innovatively communicate with patients affected by diabetes.

Insight

One of the biggest lessons of the theater is that for listening to truly work, it must occur in both directions: “to be listened to, you first must listen." We combined this idea with our expertise in strategic communication.

Solution

We hosted 8 workshops on communication with a coach and an actor, integrating in an effective manner both theory and practice. The combination proved to be incredibly effective: the workshops were always practical and interactive and allowed for the analysis of patterns, implementation of theories, and creation of alternative solutions. These workshops have received excellent reviews and feedback throughout the country.

Case Study

Communication Workshop for Roche Diabetes Care

Supporting medical professionals in their communication about diabetes care so as to better improve their patients’ adherence to recommended recovery and therapy techniques.

8 events

350 people involved

Case Study

Workshop Elective for Bocconi

Improving the abilities of teachers in order to increase classroom engagement and manage relational dynamics.

2 involved faculty members

8 hours of training with individual follow-up

Brief

To design and deliver a communication workshop for researchers to present their work at other universities.

Insight

We observed lectures and classroom presentations and asked our stakeholders about their needs and goals.

Solution

A custom designed workshop that was structured in three parts: preparation (context and setting analysis, communication elements), performance (narrative structure, handling of questions and objections, peer and supervisor relations, problem solving techniques), and individual follow-ups (in preparation for next presentation or in a post-performance analysis setting).

Brief

To build a guided path about facilitation that finds simple solutions in management of chronic illnesses and is open to company representatives, commissioned company representatives, and stakeholders.

Insight

The management of chronic issues impacts 80% of regional health systems. Despite the diversity of different regions, the complex problems they face in dealing with this type of management is the same: ensuring the best possible treatment for citizens with their available budgets. We proposed a change in the definition of the goal: instead of finding a simple solution to such a vast problem, we must first focus on looking at problems from new perspectives while implementing problem solving techniques.

Solution

A tailor made facilitation seminar, occurring over two days, during which participants were guided to change their point of view on seemingly impossible problems. During this process, we taught participants about Strategic Problem Solving using Nardone’s Model and Creative Problem Solving using Buffalo School's model. Feedback on the project was excellent and engagement levels were high throughout.

Case Study

Facilitation for Market Access

Learning to look at complex problems with fresh eyes and utilizing difficulties as opportunities to break away from previously-developed structures and develop new, simple solutions.

2 days

30 people involved

Case Study

Cu'N'Fu

The art of imagining the future.

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Brief

To analyze the socio-cultural transformation on the Turin neighborhood of Mirafiori with the aim of developing a new method of investigation and involvement of citizens in regards to decision-making processes and the development of community wellness.

Insight

Mirafiori is a key area of the city of Turin that has experienced deep social, demographic and economic transformations over the last 30 years. Today it's a place of interesting research on how the relationship between citizens and local institutions and the sense of representativeness towards public decision-makers have changed.

Solution

A social innovation project that was formed first starting from our participatory arts methods developed from performance art. A 18-month process that involved people of all ages and culminated in the development of a toolkit, which would be available to different cultural, social, and political actors and is easily replicable for different contexts with the aim of decreasing the distance that often exists between decision makers and the community.

Go to the page dedicated to this project

Case Study

Communication for Bocconi

Offering instruments of effective communication to the Bocconi Recruitment team.

Brief

To improve the communication abilities of the Bocconi Recruitment team to attract and engage more of the public.

Insight

We gathered information about the working environment of the team and analyzed the strengths and weaknesses in their communication capacities. We interviewed a focus group to gather insights on the activities carried out on Bocconi presentations.

Solution

A series of communication training days based mainly on interactive simulations and receiving feedback with a focus on lateral thinking and creating metaphors that engage the target audiences of each presentation.

Brief

To implement a team activity that facilitates inclusivity, and the understanding of others’ insights and behavioral cues. To develop a sense of unity and collaboration during the pursuit of business goals.

Insight

We listened to client’s needs and requirements, placing a focus on the points and the key words of the language being used. This allowed us to have a detailed understanding of the situation and to align our team before the session began.

Solution

A session of STORMO®: with our team, we conducted a customized session addressing the needs of the company and ensured all participants felt comfortable enough so that they could tap into their own dormant resources. Upon its conclusion, we also held a debriefing.

Case Study

STORMO® for Gilead

Living out the team experience of moving as a single living organism.

100 participants

4 hours of work plus a debrief

Case Study

Mnemosyne for Boehringer Ingelheim

Sharing personal and professional emotional experiences to ge to know each other and develop new business and organization startegies.

2 events produced

180 people involved

2 patient associations involved

15 clinics involved

Brief

To engage a team dispersed throughout the country in a light but profound experience that emotionally connects people to help them get to know one another better.

Insight

We met with the client multiple times before designing a tailored session that responded to all the discussed needs. We identified the ideal format for this goal and constructed an intervention method that closely aligned with the client’s desires.

Solution

We built a customized session of Mnemosyne. In a light and playful environment, all participants were able to relax and share their daily working experience along with a little bit of their personal stories. The group of participants felt welcomed, involved, and listened to in all the activities, allowing for the set goals to be reached.

Brief

To accompany the foundation of a network of new Italian cultural institutions which includes extremely interesting and varying realities that must be known, understood and aligned despite the COVID pandemic obstacle.

Insight

We listened to our stakeholders, placing the focus on main points for intervention: experimenting with creative ways to handle conflicts, utilizing tools to hold constructive and unique conversations and creating fruitful situations for board elections.

Solution

A series of online sessions called Pop-Up Enterprise tailored to meet the specific goals and needs of clients. Over the course of a day, network members creatively discussed key questions for any community, developing material that could be build upon in follow up sessions.

Case Study

Making a State - Assembling a Network of Lo Stato dei Luoghi

Discovering the fundamental rules of one’s own organization by imagining founding a new human society and choosing its rules, values and principles.

Case Study

Bussola delle Stelle

Orienting yourself, so you don’t lose your bearings.

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Brief

To develop an online communication project and an informative platform dedicated to complex epileptic encephalopathies.

Insight

At the time of our interview, Italy lacked a single point of reference for families and caregivers that could help create awareness about serious medical conditions that are diagnosed in children with years of their life.

Solution

A community dedicated to patients and their families affected by complex epileptic encephalopathies; an online communication community developed around the story of a symbolic patient and accompanied by interviews and in-depth features.

Go to the page dedicated to this project

Case Study

Pop-Up Civilization for CNS

Engaging the Consorzio Nazionale dei Servizi in a team building activity.

Brief

To maintain CNS as a close-knit and engaged team despite the new post-pandemic work reality by offering meaningful and shared experiences.

Insight

Listening to the needs of the company’s HR department, we identified and adapted one of our formats to become most suitable and defined it based on the company’s objectives, the number of participants, and the relevant online platform.

Solution

We used our format, Pop-Up Civilization, adapted into an online version to engage all 150 employees of CNS in Bologna. The participants brought their technical and organizational soft skills to the project and used them to rebuild their sense of community.

Brief

Our partner, Medica, asked us to utilize our skills in graphic facilitation during an advisory board meeting of dermatologists about atopic dermatitis and its new treatment therapies.

Insight

Following a discussion with participants, we gathered key concepts and organized them in a graphical form. During a small role-play based workshop, we helped visualize this content using images and visual cues.

Solution

The result of this project was compiled onto graphic poster boards that summarized the day’s events and offered participants reference points that could be utilized to continue or initiate new debates.

Case Study

Atopic dermatitis: Advisory Board

Conveying complex concepts with the use of graphics and media.

Case Study

D&I for Edison

Building cohesion in diversity.

Brief

To help members of the Customer Operations team at Edison feel united as one and to help them get to know one another through their personal and professional differences with the goal of fostering greater collaboration.

Insight

Together with our partner, we collected the training needs identified the most appropriate activities to adapt to align with the team’s goals. The Customer Operations team is fragmented internally due to the existence of different departments that often work separately, and therefore, risk locking themselves into a habitual professional routine.

Solution

A series of activities on the theme of the Group and Outgroup, in which participants can share themselves and welcome the diversity of the rest of the team in terms of values, opinions and work experience. We involved the team by doing activities focused on the body, listening and arriving at the grounding of a small plan of actions and changes to be implemented to encourage transversal collaboration.

Brief

To contribute to the training of upcoming General Managers with innovative activities capable of developing creative thinking and other specific skill sets.

Insight

We started from an analysis of NH’s planned annual seminar for future General Managers and from there, gathered training needs and identified focus areas. We aligned with the company’s language and culture and put together the collected information to create a tailored proposal.

Solution

A participatory and intensive session on the company’s values, during which the future General Managers creatively engaged with one another, mapped the relationship between company and personal values and developed an action plan to share with the whole team.