What moves us

People at the center
Founded in 2007, Effetto Larsen developed an original research method to investigate human beings and interpersonal relationships through art. In our projects, people always play a central role in the creative process.
We are experts in relationships
We are experts in relational art. We create projects that impact human relationships and produce social change. For over fifteen years, we have brought our work to international festivals, multinational companies, and territories, encouraging them to confront the realities that surround us. We integrate creativity and innovation with strategic and communication skills.
FOUNDER AND ARTISTIC DIRECTOR

Matteo Lanfranchi


My artistic and professional life begins on stage, as an actor: after several years of working with Italian and foreign directors I decide to found a company, to develop a way of doing theater capable of questioning its own canons. I am lucky enough to meet extraordinary fellow travelers, with whom deep friendships are also born.

I am a curious person, a sponge for information: observing the reality around me I get ideas that I want to develop together with the other artists in the company. I love to have fun when I work, if by chance I lose the irony I realize I am on the wrong track. When everyone's eyes twinkle, I know I am on the right one.

My time is the present, the world my place, gratitude my favorite feeling, human beings and what happens between them what I care about.

Project manager and Business developer

Isadora Bigazzi


I love to engage people, to make them feel heard both as individuals and as part of a community sharing a unique experience, and that is what I have been doing with Effetto Larsen for several years by coordinating projects and facilitating processes for all kinds of settings.

What do I like to do? Discovering new things, creating, making people's ideas and wishes achievable for festivals, organizations and territories.

SOUND DESIGNER AND TECHNICAL DIRECTOR

Roberto Rettura


As a prior musician, I recently assumed the role of sound designer and am interested in how listening to sound directly influences how effective a media format can be in reproducing or creating new experiences.

Sound is my material and language, and at Effetto Larsen I push its boundaries, using it to explore whatever I like.

Performer and trainer

Beatrice Cevolani


I trained mostly as an actress, worked with several theater groups and toured around the world; over the years, however, I found myself more drawn to the human aspects of the theater - listening, working in teams, and conversing - and let these characteristics guide my work.

With Effetto Larsen, I am on stage as a performer and collaborator in the the creation of projects, and also lead participatory and training workshops.

SCIENTIFIC ADVISOR - PSYCHOLOGIST

Alessandra Frigerio


I have always had a passion for psychology as it helps to understand others. I have a background that combines different fields of study: social psychology and the theory and practice of psychoanalysis.

I collaborate with Effetto Larsen as a scientific supervisor of participatory and performative art projects that center around psychosocial issues such as stereotypes, prejudices, interpersonal relationships, social exclusion, and identity construction.

Digital strategist and developer

Matteo Lo Valvo


After years of studies and activities in the fields of music, IT and technology, I founded a digital marketing agency based in Milan, where I deal with strategy, advertising and growth hacking. I love everything that moves digital towards the future, facing my work with curiosity and learning every day from the changes it goes through. Connecting people, whether through sound or digital activity, is my vocation.

With Effetto Larsen I deal with the sound design of the artistic formats and the strategy and development for all the services that include an online presence.

Digital content specialist

Giacomo Ricci


I am passionate and curious about everything related to creativity and connecting people through impactful and exciting content. I have developed skills in many creative fields: I have a solid background in music production and audio engineering and have experience in graphic and motion design.

With Effetto Larsen I deal with digital communication and visual content creation, web design and copywriting.

SCIENTIFIC SUPERVISOR

Edoardo Zulato


I am a research fellow in the Department of Psychological and Behavioural Science at the London School of Economics, where I teach "Political Psychology" and "Organizations, Groups and Identities". I am interested in exploring how cultures, communities and groups influence people's ways of thinking and acting, as well as understanding how these same people can influence the cultures, communities and groups of which they are a part of.

I collaborate with Effetto Larsen as a scientific supervisor, contributing to the implementation of qualitative and participatory research projects to explore organizational cultures, group dynamics, and communication.

Backoffice Manager

Francesca Pazzaglia


I love to connect with people and observe how we behave and interact in a context different from our own. I owe this curiosity to my degree in political science, which allowed me to delve into anthropology and other social studies. From an early age, then, I was fascinated by performance art: I started studying dance at age 3, was part of an amateur theater company, was a director within the same company.

My personal and professional development continues at Effetto Larsen, where I support the entire work team and take care of the administrative, organizational, and logistical back office.

process manager

Giovanna Russo


I am a creative person with a keen sense of practicality, I like instruction manuals that can explain well the mechanics of things, what the pieces are that make them up and how they work together. I have a degree in Management and have been helping companies function better from an organisational perspective for almost 20 years, analysing processes and relationships in and around the company. Passionate about technology, I am always looking for tools that can improve people's work and support their decisions.

My relationship with Effetto Larsen has evolved over the years, along with the organisation. Today I am a management consultant and ambassador.

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